Premier Home Furnishings combines the best of lease-to-own with the best of retail to attract a wider range of customers and give them greater flexibility in products and payment plans. Many lease-purchase dealers are embracing the idea of offering more upscale merchandise that will appeal to retail customers and boost profits. And retailers are realizing the importance of adding lease-to-own payment options to capture more market share and improve their revenue stream in today's economy. Bringing the two together opens the door to success much wider.

Our dealers tell it like it is.

Rose Tomilloso  Rialto, California
Rose brought to her new Premier business a rare combination of talents: 12 years of furniture retail experience in Southern California with a major furniture retail company on top of six years with a major RTO organization. She felt opening a Premier Home Furnishings store was a natural fit, and she launched her business with the determination to do for herself what she has spent years doing for others - earning a fortune.

"I compared every single RTO franchise there was. I looked at the pros and cons and saw that the opportunities at Premier are better than at other companies. Premier did not cost a lot in start up or royalty fees. And I believed in the program. If I don't believe in a program I'm going to go ahead and work with someone else. Trooper gives us the support and liberty that a big corporation doesn't. Through Premier we have buying power and the ability to manage things the way we want to - with his support. Premier doesn't tie your hands. That's what I like about it. They give the right support and are just a phone call away." (more)

Ron Smith, East Moline, Illinois
"I've always wanted to own my own store," says Ron Smith, who opened his new Premier Home Furnishing store in East Moline, Ill. earlier this year. A 20-year award-winning veteran of RTO, he also wanted to expand his reach. "I wanted to be flexible enough to cater to a broader market. In addition to just leasing merchandise, I wanted to add a retail component to my store. I wanted to have furniture for everyone, both leasing and retail customers." Premier Home Furnishings provided him with a way to do that.

Smith adds, "The biggest thing about Premier is that flexibility, not only for customers but for dealers as well. They encourage me run my store the way I want to run it, choosing how I treat my customers, buying products I know they want."